Coastal Corridor Alliance

The organization transitioned from Banning Ranch Conservancy to Coastal Corridor Alliance and required a new identity to reflect an expanded mission centered on conservation and connectivity.

A cohesive visual system was developed to express environmental stewardship and regional unity. The identity extended into a fully designed and built e-commerce platform and a complete apparel line, translating the mission into wearable advocacy.

The result is a unified brand experience across identity, digital, and product.